Marketing Research Essay Example | Topics and Well Written Essays - 2000 words - 5

Marketing Research - Essay Example Research studies can be of two types. They are usually the basic type of research and secondly the applied type of research. The type of research depends on the focus of the study. Research studies tend to be conducted for the expanding the level of knowledge horizon for the individuals or for gaining new information related to any aspect (Thornhill et al 2007). Also research is conducted at times to derive solutions for certain management or marketing related problems (Thornhill et al 2007). Research studies are an in-depth process of studying any aspect. Research writing tends to explore many new dimensions of any subject and with the help of research possible conclusions and recommendations are deduced by thorough analysis of the research study. The first and foremost part of commencing any research study is to develop a good research proposal (Lindfelt and TÃ ¶rnroos 2006). A research proposal gives a good idea about the study and helps towards highlighting the aspects that will be included in the research and also discusses the research path taken by the researcher. Therefore it is very important to follow all the components of a good research proposal so that the outcome of the research study can take place in a systematic manner (Hanson and Grimmer 2007). Introduction is important for any piece of writing and therefore one to two paragraphs of the subject of research need to be discussed here so that the reader gets the overview of the subject title that is going to be researched upon further (Thornhill et al 2007). The introductory paragraph opens the path of the study for the researcher. The underlying principles and the foundation of the subject title needs to be discussed here. The interest of the researcher on the topic should be discussed here. The reason needs to be discussed related to the subject title such as any problems related to the subject of research is motivating the researcher to carry out the study in this subject scope